Since 2009, the music industry and Google have been trying to compete with Youtube. Now Vevo is giving up its own website and apps.
The music video platform Vevo closes its website and apps. This is reported by the music magazine Rolling Stone with reference to the company. They will “phase out parts of our own and self-powered platforms. Our catalogue of premium music videos and original content will continue to reach a growing audience on Youtube and we are looking for ways to work with additional platforms to expand access to Vevo’s content,” Vevo explained in his blog. Vevo users of the website and Android, iOS and Windows Mobile Apps will receive tools to migrate their playlists to Youtube.
Since its foundation in 2009, Vevo has been operated by Sony Music, Universal Music, Abu Dhabi Media and Google; the Internet group owns ten percent of the company. The Vevo videos were always stored on Youtube.
Vevo Germany was founded in 2013
Through a distribution agreement with Youtube, Vevo received a revenue share on the website operated by Google. However, the video streaming service recently removed Vevo’s branding from the music videos and at the same time approved a new license agreement to sell Vevo’s clips directly to advertisers, excluding the smaller company’s sales staff, Rolling Stone reports.
Vevo was launched in Germany in 2013, after reaching an agreement with Gema and Youtube. Gema CEO Harald Heker said at the time: “We are pleased to have reached an agreement with the music video platform Vevo – a future important player in the German market”. The launch in Germany was supported by Gema and its artists.